He helps make and shape brands through careful thoughts and meaningful words. He likes juice , outdoor swimming pools and battle rap . 

World Cancer Day is a global initiative held every year on February 4th, led by the Union for International Cancer Control (UICC). Spanning over 170 countries and territories, involving thousands of organisations and reaching millions worldwide, it's one of the world’s largest health initiatives.

“Richie was a key partner in developing our strategy and narrative for the World Cancer Day campaign. His strategic insight, professionalism, and personable approach made it a real pleasure to work with him. He fully met our expectations and delivered great results on all fronts. We highly recommend his expertise for similar projects.”

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Nicole Engelbrecht, Head of Communications, Marketing and Public Relations at Union for International Cancer Control (UICC) 

Nelson Alexander

Habbot is an Australian footware brand, designed in Melbourne and made in Le Marche, Italy. A proudly independent business with a strong following, they wanted help capturing the story behind the Habbot brand and telling it in a way that was both authentic and meaningful.

“Working with Richie enabled us to establish much needed clarification around our brand message and therefore a significant turning point in our overall communication strategy.  His approach from the very beginning felt incredibly thorough and considered.  He left no stone unturned during the research stage and was very generous with his time and patient with his explanations.  After several attempts with others over the years, we were thrilled to finally have a very practical and easy-to-use set of guidelines that we refer back to time and time again.”

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Annie Abbot, Founder and Owner 

Habbot

With more than 1200 staff across the association, Pitcher Partners is one of the largest accounting and advisory firms in Australia. To better engage with clients, graduates and internal teams alike, the business planned to recreate its digital presence, including the design and development of a new principal website.

“Before commencing and investing in a large scale digital refresh, we wanted to make sure we approached the project in the right way. Richie looked at our project holistically, helping us to identify not only potential road blocks, but also amazing opportunities that we could harness throughout the process. Having undertaken so many digital projects in his time, Richie is a wealth of information and an amazing third party to engage with and keep you honest and on track."

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Penny Holloway, Digital Marketing Manager 

Pitcher Partners

One of the most unique live music experiences in Melbourne, Nocturnal is Melbourne Museum’s monthly series of music, performance, talks and art, held on the first Friday of every month. More than 20,000 punters have come through the museum’s doors since Nocturnal debuted in 2017.

 “Richie helped create the brand strategy, positioning, design brief and creative campaign for one of Museums Victoria’s most successful on-going programmes – Nocturnal at Melbourne Museum. His expertise played a huge role in delivering upon key business objectives, and we sincerely valued working with him.”

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Alex Fisher, Head of Brand Experience 

Melbourne Museum