Richie Meldrum
Richie Meldrum

mail@richiemeldrum.com

The next time a piece of spam arrives in your inbox, take a moment to think before you delete it. For amid the promises of cheap pharmaceuticals, Nigerian investment scams and penis enlargements, your destiny awaits. A far-fetched prophecy you may say, but one with which DJ Sega would surely concur, ‘I started producing November of ’04. I received an email for a survey online, asking me – if I wanted to make a beat program, what would it have? I gave a few suggestions and in about a month or two I got a reply. They gave me a free copy of Acoustica Beatcraft.’ It was game on. This free piece of software kick started a pattern of events for DJ Sega, launching him into the career he’d always wanted. Getting paid to make music and playing it to bulk crowds in clubs and parties around the world? Who says surveys don’t get good results?

Time flies like an arrow, fruit flies like banana. A lot as happened in the short time it took for DJ Sega to make it to the point where he is now, sitting on the cusp of a soundwave pumped from the underground Philly club scene. ‘Philly is a town of artistic energy,’ says the young artist, ‘everybody wants to contribute in their own way to their hometown. I started dancing when I went to a teen party for the first time when I was 15 or 16. It was a party held by a locally known TV show, ‘Urban Xpressions’. It was the moment I felt the full impact of club music in a club environment, from the highs that filled the ceiling, to the bass that literally rocked the dance floor. That party used to be held in a laser tag spot up G and Erie Ave; up the street from where I used to live.’

There was certainly something brewing on the streets of Philly at that time, and as an ambitious young DJ and Producer, DJ Sega embraced it wholeheartedly. He played regularly at underage parties at Jamz Roller Rink in North Philadelphia where during the week it was sessions for kids birthdays and special deals for church choir groups, but every Friday night, thousands of young black kids from all over the city would meet up and go crazy for what was called ‘Party Music’ or ‘Philly Club’, a regional variation of the Bmore club music that simply has no boundaries in terms of what it can take on.

Over the top of the 130-140 bpm drum breaks and triggered hand clap patterns of the Bmore template, DJ Sega adds his own remixes with vocal stabs, riffs and soundbytes cut from hip-hop, rock, films, cartoons and, of course, computer games. ‘I’ll remix new favorites, old favorites, guilty favorites, or anything that can make a sound.’

One night Diplo popped his head in to check out what was going on and, like he’s done before, quickly saw something on his doorstep that the world would listen to. ‘He liked my music and wanted me to release some of it on an upcoming Hollertronix EP.’ Becoming a member of the Mad Decent peoples opened a whole lot of opportunity for DJ Sega who’s since played throughout Europe and has just finished supporting Buraka Som Sistema on tour up and down the west coast of America and Canada. For a guy yet to celebrate his 21st birthday, it’s an impressive achievement, but certainly not one that he takes lightly, ‘I was lucky enough to learn certain things as I was growing up about music. But I never would’ve thought that I’d be making the very music that inspired me. I’ve been overwhelmed with the feedback I’ve been getting from people all over the world. I went to Finland and two dudes came to a club I spun at with Sega Genesis controllers around there necks like a chain!’