He helps make and shape brands through careful thoughts and meaningful words. He likes juice , outdoor swimming pools and battle rap . 

With over 270 staff working across 17 syndicated offices, Nelson Alexander is one of Australia's most successful independent real estate brands. The business sought a fresh new expression of its message and more contemporary articulation of the brand's all important visual identitiy.

“Richie demonstrated exceptional investigative and interviewing skills to help unpack who Nelson Alexander was. He then uncovered the insights needed to crystalise the essence and story of our brand through a number of engaging workshops. Finally, he helped deliver a framework and identity that reflected this essence to the world.”

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Jamie Owen, Marketing Manager 

Nelson Alexander

An idea that started as chat between mates in the pub, Struman's Organic Lager is one of Australia's only certified organic brews. Having made its way into the fridges and beer-taps of decerning establishments right around the country, the team behind Struman's were looking to better define the brand's story and push a new message out to market.

“A critical thinker with strong creative ideas, Richie is a serious talent when it comes to making and shaping compelling brands. He delivered a distinctive brand solution for Strumans and was equally comfortable forming our new positioning as he was crafting engaging consumer facing copy."

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Sebastian Marks, Brand Manager,
Strumans Organic Beer

With a contemporary approach that honours traditional flavours and techniques, Cacao's hand crafted chocolates and macarons are enjoyed everywhere from the VIP lounges of the Australian Open to the best international hotels and retailers. Founders Tim Clarke and Laurent Meric were looking to take the brand to the next level.

“Richie very quickly understood what we are about and our objective in rebranding. Not only is Richie very creative, but his management of the rebranding was also handled with great professionalism and transparency. Taking a holistic approach meant understanding the whole business, the result speaks for itself, we are delighted with the rebrand.”

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Tim Clark, Director 

Cacao Chocolate

With more than 1200 staff across the association, Pitcher Partners is one of the largest accounting and advisory firms in Australia. To better engage with clients, graduates and internal teams alike, the business planned to recreate its digital presence, including the design and development of a new principal website.

“Before commencing and investing in a large scale digital refresh, we wanted to make sure we approached the project in the right way. Richie looked at our project holistically, helping us to identify not only potential road blocks, but also amazing opportunities that we could harness throughout the process. Having undertaken so many digital projects in his time, Richie is a wealth of information and an amazing third party to engage with and keep you honest and on track”.”

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Penny Holloway, Digital Marketing Manager 

Pitcher Partners

One of the most unique live music experiences in Melbourne, Nocturnal is Melbourne Museum’s monthly series of music, performance, talks and art, held on the first Friday of every month. More than 20,000 punters have come through the museum’s doors since Nocturnal debuted in 2017.

 “Richie helped create the brand strategy, positioning, design brief and creative campaign for one of Museums Victoria’s most successful on-going programmes – Nocturnal at Melbourne Museum. His expertise played a huge role in delivering upon key business objectives, and we sincerely valued working with him.”

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Alex Fisher, Head of Brand Experience 

Melbourne Museum