Richie Meldrum is an
independent brand consultant based in Melbourne.

Richie Meldrum is an independent brand consultant based in Melbourne.

Richie Meldrum is an independent brand consultant based in Melbourne.

Richie Meldrum is an independent brand consultant based in Melbourne.

He helps make and shape brands through careful thoughts and meaningful words. He likes juice 🍊, outdoor swimming pools 🏊and battle rap 🎤

Selected Projects

Selected Projects

Selected Projects

Selected Projects

Selected Projects

01

Nelson
Alexander

Brand Strategy

Identity Design

Agency - Yoke

01

Nelson
Alexander

Brand Strategy

Identity Design

Agency - Yoke

01

Nelson
Alexander

Brand Strategy

Identity Design

Agency - Yoke

01

Nelson
Alexander

Brand Strategy

Identity Design

Agency - Yoke

01

Nelson
Alexander

Brand Strategy

Identity Design

Agency - Yoke

NA_Home

With over 270 staff working across 17 syndicated offices, Nelson Alexander is one of Australia's most successful independent real estate brands. The business sought a fresh new expression of its message and a more contemporary articulation of the brand's all important visual identitiy.

“Richie demonstrated exceptional investigative and interviewing skills to help unpack who Nelson Alexander was. He then uncovered the insights needed to crystalise the essence and story of our brand through a number of engaging workshops. Finally, he helped deliver a framework and identity that reflected this essence to the world.”

Jamie Owen, Marketing Manager 

Nelson Alexander

02

Habbot

Brand Strategy

Brand Messaging


02

Habbot

Brand Strategy

Brand Messaging


02

Habbot

Brand Strategy

Brand Messaging


02

Habbot

Brand Strategy

Brand Messaging


02

Habbot

Brand Strategy

Brand Identity


Habbot-Scene

Habbot is an Australian footware brand, designed in Melbounre and made in Le Marche, Italy. A realtively young business with a strong following, they wanted help capturing the story behind the Habbot brand and telling it in a way that was both authentic and meanginful.

“Working with Richie enabled us to establish much needed clarification around our brand message and therefore a significant turning point in our overall communication strategy.  His approach from the very beginning felt incredibly thorough and considered.  He left no stone unturned during the research stage and was very generous with his time and patient with his explanations.  After several attempts with others over the years, we were thrilled to finally have a very practical and easy-to-use set of guidelines that we refer back to time and time again.”

Annie Abbot, Founder and Owner 

Habbot

03

Hot
Black

Brand Strategy
Brand Messaging

Agency - ED.

03

Hot
Black

Brand Strategy
Brand Messaging

Agency - ED.

03

Hot
Black

Brand Strategy
Brand Messaging

Agency - ED.

03

Hot
Black

Brand Strategy
Brand Messaging

Agency -ED.

03

Hot
Black

Brand Strategy
Brand Messaging

Agency - ED.

Hot Black 5 jpg

Hot Black has created award-winning workspace and interior design projects for the likes of Uber, MYOB and Google. Seven years in, they wanted to redefine the brand and take the business to the next level. I led the strategy side of the project, from research and workshop facilitation, to identity development, messaging and brand experience design.

“Richie was instrumental to our rebrand - understanding where our story started and unpacking the essence of how we are perceived in the market, as well as our aspirations of where we want to be. Through his personal approach and creativity, we established a positioning and identity which we are proud of and truly feel connected too.”

Sophie, Director 

Hot Black

Hot Black has created award-winning workspace and interior design projects for the likes of Uber, MYOB and Google. Seven years in, they wanted to redefine the brand and take the business to the next level. I led the strategy side of the project, from research and workshop facilitation, to identity development and brand experience design.

“Richie was instrumental to our rebrand - understanding where our story started and unpacking the essence of how we are perceived in the market, as well as our aspirations of where we want to be. Through his personal approach and creativity, we established a positioning and identity which we are proud of and truly feel connected too.”

Sophie, Director 

Hot Black

Hot Black has created award-winning workspace and interior design projects for the likes of Uber, MYOB and Google. Seven years in, they wanted to redefine the brand and take the business to the next level. I led the strategy side of the project, from research and workshop facilitation, to identity development and brand experience design.

“Richie was instrumental to our rebrand - understanding where our story started and unpacking the essence of how we are perceived in the market, as well as our aspirations of where we want to be. Through his personal approach and creativity, we established a positioning and identity which we are proud of and truly feel connected too.”

Sophie, Director 

Hot Black

04

Pitcher
Partners

Digital Consulting
Digital Strategy

04

Pitcher
Partners

Digital Consulting
Digital Strategy

04

Pitcher
Partners

Brand Strategy
Identity Design

Agency - Yoke

04

Pitcher
Partners

Brand Strategy
Identity Design

Agency - Yoke

04

Pitcher
Partners

Digital Consulting
Digital Strategy


unsplash-image

With more than 1200 staff across the association, Pitcher Partners is one of the largest accounting and advisory firms in Australia. To better engage with clients, graduates and internal teams alike, the business planned to recreate its digital presence, including the design and development of a new principal website.

“Before commencing and investing in a large scale digital refresh, we wanted to make sure we approached the project in the right way. Richie looked at our project holistically, helping us to identify not only potential road blocks, but also amazing opportunities that we could harness throughout the process. Having undertaken so many digital projects in his time, Richie is a wealth of information and an amazing third party to engage with and keep you honest and on track”.”

Penny Holloway, Digital Marketing Manager 

Pitcher Partners

05

Melbourne Museum ¬ Nocturnal

Brand Strategy
Identity Design

Agency - Yoke

05

Melbourne Museum ¬ Nocturnal

Brand Strategy
Identity Design

Agency - Yoke

05

Melbourne Museum ¬ Nocturnal

Brand Strategy
Identity Design

Agency - Yoke

05

Melbourne Museum ¬ Nocturnal

Brand Strategy
Identity Design

Agency - Yoke

05

Melbourne Museum ¬ Nocturnal

Brand Strategy
Identity Design

Agency - Yoke

Melb-Museum

One of the most unique live music experiences in Melbourne, Nocturnal is Melbourne Museum’s monthly series of music, performance, talks and art, held on the first Friday of every month. More than 20,000 punters have come through the museum’s doors since Nocturnal debuted in 2017.

 “Richie helped create the brand strategy, positioning, design brief and creative campaign for one of Museums Victoria’s most successful on-going programmes – Nocturnal at Melbourne Museum. His expertise played a huge role in delivering upon key business objectives, and we sincerely valued working with him.”

Alex Fisher, Head of Brand Experience 

Melbourne Museum

Articles & Events

Articles & Events

Articles & Events

Articles
& Events

Articles
& Events

Where to next?

Where to next?

Where to next?

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No spam guarantee.

mail@richiemeldrum.com
+61-431-810-751‬

mail@richiemeldrum.com
+61-431-810-751‬

mail@richiemeldrum.com
+61-431-810-751‬

mail@richiemeldrum.com
+61-431-810-751‬

mail@richiemeldrum.com
+61-431-810-751‬

© 2019 Richie Meldrum. 

All rights reserved.

© 2019 Richie Meldrum. 

All rights reserved.

© 2019 Richie Meldrum. 

All rights reserved.

© 2019 Richie Meldrum. 

All rights reserved.

© 2019 Richie Meldrum. 

All rights reserved.

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